| Benefits of Proper Pricing
When your home sells faster, you save carrying costs, mortgage payments
and other ownership costs.
If you've moved before, you know the energy it takes to prepare
for showings: keeping the home clean, making child care arrangements
and altering your lifestyle. Proper pricing reduces these demands
on you, by helping your home sell faster.
Exposure to more prospects
At market value, you open your home up to more people who can afford
the price. Sellers who list at a high price in the hope that they’ll
find the one purchaser who will pay it, often do not realize that
they have discouraged many potential purchasers who could have afforded
the price they end up accepting at a later date.
Increased salesperson response
When salespeople are excited about a home and its price, they make
special efforts to contact all of their potential buyers. Knowing
that it is priced properly for its market, they expect it to sell
soon and encourage their prospects to act quickly. Their excitement
Better response from advertising and sign
Ad calls and sign calls to Realtors turn into showings when price
is not a deterrent. Most serious prospects are well educated about
asking prices in the areas they are seeking, and will not waste
time on a home they consider overpriced.
Attracts higher offers
When a home is priced right, buyers fear they might lose out on
a good home , so they are less likely to make "low ball offers."
Means more money to sellers
If a home is priced right, the excitement of the market produces
higher sale prices. You net more both in terms of actual sale price
and in less carrying costs.